Living spaces become
Use instead of
Life in cities is becoming increasingly intense. This global trend already reached Germany long ago. Urban areas expect a significant influx of population growth in the next 10 years. Throughout the agglomeration of space, thrilling and challenging opportunities will emerge.
Products for the new urbanity will be distinguished through their mobility, flexibility and outstanding intelligence. They will simplify complex interrelations and unify miscellaneous functions in a tiny, sustainable product. In particular intelligent community-solutions will be driven forward in the urbanized regions. Use instead of own – that is the credo. First projects like Car2Go or Hamburg city BIKE have established themselves firmly in the city.
CREATIVE & NETWORKED!
The concentrated societies will require new types of networks and links-ups. Advanced user experience research will deliver new insights into the life of customers – but it also needs to answer questions regarding security and privacy.
The interest in actively designing one’s own urban living environment is increasing – from Stuttgart21 to the urban- and guerilla gardens, social necessities are becoming more important. New trends of collective living and interaction are not only bond to the virtual world.
The fascinating form- and energy characteristics of OLED-technologies are only the start of an upcoming energy-revolution. New technologies and applications will change our environment strongly and will revolutionize our everyday life from top to bottom.
Light will gain a new level of effectiveness through new technologies. More and more products incorporate emotional lighting into the design. Backlighted furniture for example, establishes a completely new living atmosphere with this feature. This type of emotional visualization makes even music visible.