ISPO REPORT 2015
Heading off to Munich without any skis: there are very few reasons why someone born and bred in Hamburg would do such a thing. One reason though, is of course the ISPO. The ISPO once again confirmed its status as the leading exhibition in the sporting industry and remains the most important platform worldwide with around 80,000 visitors from over 100 countries in attendance. The ISPO Munich is at once a forum, benchmark and catalyst for the industry. Retailers and producers emphasized how important it is both to collectively adapt to the changing climactic conditions and also to highlight trends in multifunctional sport and winter wear.
Representatives from the EU announced at the ISPO that they would launch a Europe-wide Week of Sport in the Autumn. An enormous growth in both the outdoor and health & fitness segments is noticeable. In addition to these main themes, wearable technologies was another hot topic at this years ISPO. Our personal favourite is and remains, of course, the ISPO Brand New Award, which as always showcases inspiring and fascinating ideas. Hopefully these will be on the shelves available for purchase as soon as posssible.
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